Content is more than words on a screen; it is the voice of a brand, a marketing tool, and a conversion engine in a digital-first world. The process of hiring a writer in Bangladesh comes with many challenges. Are you searching for an SEO content writer or a copywriter?
At Khan IT, we have empowered numerous businesses throughout Bangladesh, ranging from startups to developing firms, in differentiating and leveraging either kind of content to maximize traffic, engagement, and ultimately convert. Choosing between an SEO content writer or a copywriter depends on your goals for your business. So let’s go on to examine their work and which one is ideal for you.
What Does an SEO Content Writer Do?
SEO content writers are people who concern themselves above all with one thing—rank content in search engines, Google in particular. They don’t just write articles; they write strategically. Their job consists of keyword research, competitor analysis, content structuring and readability, and search intent optimisation.
Their work usually revolves around writing blogs, service pages of websites, product descriptions, and long-form articles. The aim is to enhance the visibility of your business via organic search.
SEO writers will go a long way in assisting a real estate company in Dhaka or an e-commerce site in Chattogram to appear in search results, answering queries like “affordable apartments in Gulshan” or “best skincare products in BD.”
What Does a Copywriter Do?
Their approach is quite different from SEO writers. Copywriters create content with a persuasion goal—encouraging users to click a button, make a purchase, submit their email addresses for a newsletter, or download a brochure.
Copywriters write the content of Facebook and Google ads, landing pages, emails, taglines, product descriptions, and social media posts. They are experts in using words to trigger emotions and prompt decisions.
If a new product or service is introduced and advertised on Facebook, the copywriter produces very short, impactful messages like “Buy now—limited time offer” or “Book your free consultation today.”
The Core Differences Between SEO Writers and Copywriters
While both a writer and a marketer are involved in these lines of work, they work differently.
SEO content writers aim to educate and attract people who are already searching for answers. Their work brings visibility over time.
Copywriters, on the other hand, focus on driving immediate action. Their content is often shorter, snappier, and created for paid campaigns or sales funnels.
In short, SEO writers help people find you. Copywriters help people buy from you.
Which One Should You Hire?
It all depends on what your goals are.
If you want to rank in search results and build brand authority and gain long-term organic traffic along the way, then an SEO content writer will suit your needs. That writer is perfect for blogs, niche articles, and website content that educates and informs.
Copywriters, on the other hand, are a must when rolling out a new product, running a seasonal campaign, or looking to improve conversion rates on a landing page. They will create messages that are emotionally appealing and laser-targeted to drive results.
Many successful businesses use both. For example, you could use an SEO writer to bring visitors to your website and a copywriter to convert them once they land.
Common Mistakes Businesses in Bangladesh Make
Many local businesses, especially SMEs, often misunderstand these roles and hire the wrong person for the wrong task. A few common mistakes include:
- Hiring a copywriter for long-form SEO blogs that need keyword strategy
- Using an SEO writer for short Facebook ads that require strong emotional appeal
- Expecting one writer to handle everything without understanding the specialization
- Using content that doesn’t reflect the Bangladeshi market’s tone, language, or buying behavior
To avoid these pitfalls, it’s important to define your goal before you start looking for a writer.
When You Might Need Both
In reality, most businesses can benefit from a combination of both skill sets.
Let’s say you’re a tech company launching a new mobile app. You’ll want:
- SEO content to attract people searching for solutions like “best productivity app for students in BD”
- Conversion-focused copy for your app landing page
- Ad copy to run paid campaigns on Facebook or Google
- Email content to re-engage people who downloaded your app but didn’t subscribe
In this case, SEO and copywriting work together to guide the customer journey from discovery to decision.
Content is an Investment, Not an Expense
When done right, both SEO content and conversion copy are powerful tools that generate measurable ROI.
An SEO-optimized blog can drive traffic for years without additional cost. A strong Facebook ad copy can boost your campaign’s click-through rate overnight. It’s not about which one is better—it’s about using the right one at the right time.
At Khan IT, we help you invest smartly in content that moves the needle—whether that’s ranking, reach, or revenue.
Why Choose Khan IT
Khan IT is not just another digital marketing agency but a team of content and performance experts aimed at helping companies succeed in Bangladesh through the right combination of word, strategy, and execution.
Our edge lies simply in our understanding of your uniqueness and our ability to convert it into content. Need blog posts that rank on Google? Our SEO content writers use research-backed techniques to create keyword-optimized, value-packed articles tailored for the Bangladeshi audience. Running a Facebook ad campaign for a new product? Our copywriters know exactly how to craft headlines and CTAs that drive clicks.
